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About Red Nose Day

In Australia, nine children die suddenly and unexpectedly every day.

That’s more than 3,000 babies, toddlers and preschoolers every year – more than double the national road toll.

We are losing them to miscarriage, stillbirth, and SIDS, among other things.

We don’t fully understand why.

But with your help, we can find out. And we’ll succeed, because we are the people who reduced SIDS in Australia by 85 per cent.

Our mission is clear:

  • Reduce nine deaths a day to zero
  • Ensure those impacted by the death of a child have access to free bereavement support
  • Provide safe sleeping and safe pregnancy education to every parent and carer in Australia

Through world-class research, lifesaving education, and vital bereavement support services, we passionately believe we can stop little lives being cut short.

Because how many is too many?

Who is Red Nose?

Red Nose is Australia’s leading authority on safe sleep and pregnancy, and bereavement support for families affected by the death of a child.

We were founded in 1977 by bereaved parents who wanted to make sure the devastating impact of the death of their child never happened to anyone else – by finding out why their babies and children die suddenly and unexpectedly and then educating parents and health professionals about how to prevent it.

Their determination and tireless fundraising created one of Australia’s most successful public health programs – “Back to Sleep”, which has so far resulted in an 85 per cent reduction in SIDS in Australia.

The first Red Nose Day, held in 1988, urged Australians to wear a red nose and be “silly for a serious cause”.

31 years later, Red Nose Day is still a much-loved and iconic national fundraising event, with thousands of people taking part in Red Nose Day activities across the country each year.

In 2016, we changed our name from SIDS & Kids to Red Nose Australia and renewed our commitment to reduce the nine deaths a day to zero.

Because, while we have reduced SIDS by 85 per cent and invested more than $17 million into vital research, 3,000 babies, toddlers and preschoolers still die suddenly and unexpectedly each year.

Through world-class research, lifesaving safe sleeping and safe pregnancy education, and vital bereavement support services, we continue the work of our founders.

Together, with your support, we can reach zero and stop little lives being cut short once-and-for-all.

Major Partners

Red Nose Mission Partner

Official Logistics Partner

Official Retail Partner