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About Red Nose Day

Why your support matters

In Australia, nine children still die suddenly and unexpectedly every day.
That’s more than 3,000 babies, toddlers and preschoolers every year – more than double the national road toll.
We are still losing them to stillbirth, SIDS, and fatal sleeping accidents.
So while incredible gains have been made to reduce sudden infant deaths since the first Red Nose Day in 1988, the fight must continue.
And we still need your help. 

Be a Red Nose Hero

Your support on Red Nose Day helps save little lives – and to us that makes you a Hero.
Australian families need your help – join us and together we can help stop little lives being cut short this Red Nose Day.


Where does my money go?

Every dollar raised on Red Nose Day helps save little lives and support
grief-stricken families. 

Our mission is clear:

  • Reduce nine deaths a day to zero
  • Ensure grief-stricken families have access to the support they need, for as long as they need it.
  • Ensure every parent and carer in Australia knows how to keep their baby safe.

Who is Red Nose?

Red Nose is Australia’s leading authority on safe sleep and pregnancy, and bereavement support for families affected by the death of a child.

We were founded in 1977 by bereaved parents who wanted to make sure the devastating impact of the death of their child never happened to anyone else – by finding out why their babies and children die suddenly and unexpectedly and then educating parents and health professionals about how to prevent it.

Their determination and tireless fundraising created one of Australia’s most successful public health programs – “Back to Sleep”, which has so far resulted in an 85 per cent reduction in SIDS in Australia.

The first Red Nose Day, held in 1988, urged Australians to wear a red nose and be “silly for a serious cause”.

Red Nose Day sparked a global movement and catalyzed research into the reasons why babies die suddenly in their sleep.

And because of that, we now have six evidence-based steps all parents can take to reduce the risk of their baby dying. None of this would have been possible without the incredible public support for Red Nose Day.

31 years later, Red Nose Day is still a much-loved and iconic national fundraising event, with thousands of people taking part in Red Nose Day activities across the country each year.

In 2016, we changed our name from SIDS & Kids to Red Nose Australia and renewed our commitment to reduce the nine deaths a day to zero.

Because, while we have reduced SIDS by 85 per cent and invested more than $17 million into vital research, 3,000 babies, toddlers and preschoolers still die suddenly and unexpectedly each year.

Together, with your support, we can reach zero and stop little lives being cut short once-and-for-all.